Natural Language Processing (NLP) is the field of artificial intelligence that gives computers the ability to understand text and speech in ways that mimic humans. NLP technology allows computers to process text or voice data and “understand” its meaning, including the intent and sentiment behind it.

The nuance and ambiguity of human language creates challenges when it comes to interpreting the exact meaning of text or speech. For systems that are driven by natural language to be useful, they need to be taught to recognize and understand these nuances from the early stages of their development.

Effectively expanding these solutions into new markets requires training them with speech data that is collected from and transcribed by native speakers who have the cultural context to provide the right level of accuracy. Otherwise, solution developers risk creating products with an inferior user experience which will decrease their rate of adoption.